Privacy Policy for Flower Delivery Hackney Wick Orders

Introduction

This Privacy Policy outlines how Flower Delivery Hackney Wick collects, uses, stores, and protects your personal data in line with the General Data Protection Regulation (GDPR) and related UK data protection laws. This policy is relevant to all customers who place orders for flower delivery services from Flower Delivery Hackney Wick, including those in Hackney Wick and the surrounding districts.

What Personal Data We Collect

When you place an order or interact with our flower delivery services, we may collect and process the following personal data:

  • Contact Information: Your name, delivery address, billing address, phone number, and, if provided, alternative recipient details.
  • Order Details: Items ordered, delivery instructions, and special requests.
  • Payment Information: Payment card data or related transaction details (processed securely via our payment processors).
  • Communication Data: Correspondence via our website contact forms, feedback submissions, or queries regarding orders.
  • Technical Data: IP address, browser type, device identifiers, usage data, and cookies to enhance the website experience and security.

The Lawful Basis for Processing Your Data

We process your data only where permitted by law. The lawful bases under the GDPR that apply to our data processing activities are as follows:

  • Contractual Necessity: Processing is necessary for the performance of a contract with you—for instance, to fulfill your flower delivery order, process payment, or provide updates on your order status.
  • Legal Obligation: We may process your data in order to comply with UK legal requirements, such as maintaining financial records and preventing fraud.
  • Legitimate Interests: Certain processing, such as improving our services, troubleshooting, or protecting against security threats, is carried out on the basis of our legitimate business interests, provided these do not override your rights and interests.
  • Consent: Where applicable, we will request your explicit consent, for example, if you wish to receive marketing communications. You can withdraw your consent at any time.

How We Use Your Personal Data

We use your personal data for the following purposes:

  • To process and deliver flower orders, including confirmation and updates.
  • To process payments securely and manage refunds or order adjustments.
  • To communicate order-related information, respond to enquiries, and provide customer support.
  • To maintain business records and comply with legal obligations.
  • To improve our products, services, website functionality, and ensure the security of our systems.
  • To send occasional marketing updates (if you have consented).

Who Processes Your Data

We use trusted third-party service providers to help us deliver our services effectively. Personal data may be processed by:

  • Payment Processors: To securely process payments and handle payment-related queries. Your full payment card details are not stored by us but handled by PCI-compliant processors.
  • Delivery Partners: When necessary, recipients’ contact and delivery details are shared with our couriers to fulfil the delivery of orders.
  • IT and Website Support Providers: For hosting, maintaining, and securing our website and data systems.
  • Accountancy and Legal Advisors: When required to comply with our accounting and legal obligations.

All third-party processors act on our instructions, uphold confidentiality, and are required to comply with applicable data protection laws and this Privacy Policy.

How Long We Retain Your Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including for satisfying any legal, accounting, or reporting requirements:

  • Order and transaction information is typically retained for six years to comply with UK tax and accounting regulations.
  • Correspondence and customer support records are kept for up to two years following closure of your enquiry to address follow-ups or complaints.
  • Data used for marketing purposes is retained until you withdraw your consent or unsubscribe, at which point it is deleted or anonymised.

Once retention periods expire, your data will be securely deleted or anonymised for statistical purposes.

Your Data Rights

Under the GDPR, you have certain rights in relation to your personal data. These include:

  • The right to access: You may request details of the personal data we hold about you and how it is used.
  • The right to rectification: If your information is incorrect or incomplete, you have the right to request its correction.
  • The right to erasure: You can request your personal data be deleted under certain circumstances (such as where it is no longer necessary for processing).
  • The right to restrict processing: You have the right to request we limit the processing of your data in certain situations.
  • The right to data portability: You can ask to receive your data in a structured, commonly used, and machine-readable format, and transmit it to another controller where feasible.
  • The right to object: You may object to processing where we rely on legitimate interests or for direct marketing.
  • The right to withdraw consent: Where we process data based on your consent, you have the right to withdraw it at any time.

All requests concerning your rights will be processed in accordance with legal requirements and responded to within one month where possible.

Data Security

We are committed to protecting your personal data through a combination of technical and organisational measures. This includes encrypted communications, regular security reviews, access controls, and staff training. While we strive to protect your data, no method of online transmission is 100% secure; however, we take all reasonable steps to safeguard your information in line with GDPR principles.

Applicability and Updates

This Privacy Policy applies to all customers placing flower delivery orders with us from Hackney Wick and nearby districts. We may update this policy periodically to reflect changes in our practices or legal requirements. Updates will be effective as soon as they are published on our website. We encourage all customers to review this policy before placing each order to stay informed about how their personal data is handled.

Contact for Data Protection Matters

If you have any questions, concerns, or wish to exercise any of your data rights, please contact us using the details on our website. We are happy to assist you regarding any aspect of your personal data.